I’ve always been someone who embraces change.
Over the years, I’ve taken my small business down many different paths, mainly rooted in crochet with others completely left field. Some ideas took off and some not so much. But I’ve never stopped exploring, trying and creating. Call it curiosity or call it chaos, but here I go again, diving headfirst into something new. So please stick with me, let’s see where this next adventure leads.
Alexandra 29/04/2025
Welcome to Alex Rose
As a young girl, I was always moving, full of energy and curiosity. One winter’s day, while I was curled up on the couch at home, my mother decided to teach me how to crochet in the hope that it would help me sit still. I was incredibly fortunate to have such a patient teacher.
What started as a simple childhood lesson became a lifelong passion. Crochet has brought me peace and tranquillity, and I jokingly call it my meditation. While every creation involves hard work, patience, and plenty of math behind the scenes, I find immense joy in transforming an idea in my mind into something real that can be held, worn, and loved.
I have now been crocheting for over 25 years, and I still love everything about the craft. Chunky yarns, beautiful textures, fluffy pompoms, and creating pieces that bring warmth and comfort are what inspire me. The greatest reward is seeing people enjoying something I have made with my own two hands, especially when I see a photo of someone still wearing a beanie I created 10 years ago because it has become their favourite.
My love of crochet has continued to grow and evolve into wearable art. One of my handmade garments, Cleopatra, is now part of the New Zealand Fashion Museum collection and has been selected to feature in the New Zealand Fashion Week 2026 Opening Event. This milestone feels incredibly special after dedicating so many years to my craft.
My husband and I live in Auckland, New Zealand, with our two little miracles and our mini schnauzer, surrounded by the everyday inspiration that fuels my creativity.
So that is me, with my hook in hand, my imagination always creating, and a passion for sharing warmth, love, and handmade stories across New Zealand.
Alexandra
The Bun Beanie Craze
It all began with a viral post on Facebook during lockdown #1. I was excited, I was overwhelmed, I accidentally deleted my social media and I panicked.
It all worked out in the end and in the past few years I have made over 700 bun beanies!
Thank you all so much for supporting my crochet beanies and our little family here in New Zealand.
XO Alexandra
About the fit.
For the ideal fit your head size should be inbetween new and full stretch.
Newborn
Suggested for ages 0-6 months, however heads vary in size. A measurement is always king. There are no headbands or slouchies in Newborn or infant sizes as we wouldn’t want them to slide over bubs nose and mouth.
New: 32cm
Full Stretch: 52cm
Small
This sizing is available in headbands and pompom beanies. The stretch and characteristics of the chunky loose tension hooked style hats like the Lexie in small will fit both kids and women.
It stretches to fit the wearer.
New: 38cm
Full Stretch: 58cm
Infant
Suggested for ages 6-12 months, however all heads vary in size. A measurement is always the best method to ensure a good fit.
New: 35cm
Full Stretch: 56cm
Regular/Medium
This is sized to fit the average women’s head. Remember most of my beanies have lots of stretch and wear in to fit the owner.
New: 40-44cm
Full Stretch: 64-68cm
Toddler/1YR
This sizing is available in slouchies, pompom beanies and in the Isla Headband. And is the only size of Winnie Bear Beanie!
New: 38cm
Full Stretch: 58cm
Unisex/Relaxed
This size could be called by many names. I love stealing my hubby’s beanie when its all worn in, wider and so comfy, thats this fit.
New: 45cm
Full Stretch: 69cm
The chunky loose hooking of the yarn allows for a range in the fit.
Brand new the hat is quite neat however it will stretch with wear. About 5-10 wears in and the hat will settle to fit the wearer.
The more you wear in the hat, the comfier it will get.
